Importing quality,delivering trust,since day one.
A Pakistan-based trading company focused on reliable imports, quality sourcing, and long-term business partnerships.
A family-led house built on trust.
Four Zees (Pvt.) Ltd sources products from trusted overseas suppliers and brings them to Pakistani shelves. Founded by Muddeser Riaz and now led by his son Abdul Wasay, the company grows by keeping promises on price, quality and timing.
From our own import desk we also supply the brands of our group, so quality control stays in one pair of hands from port to shelf.
Learn more about us
Muddeser Riaz
FounderStarted the Gift Point journey in 1996 and built the group from a single store.
Abdul Wasay
Chief Executive OfficerLeads imports, brand growth and the next generation of Four Zees.
Our Company & Brands
Four Zees is the parent company of these names, each serving a different customer.
Gift Point
Since 1996Gift Point is a Pakistan-based online & offline shopping destination offering authentic beauty, skincare, haircare, fragrances, personal care, electronics, and everyday essentials.
ColourWay
A Hair Professional BrandProfessional hair colour and care products for salons and home use.
MAFZMAFZ
Fragrances BrandPerfumes and body mists with long-lasting, signature scents.
BKBeauty Key
A Cosmetics BrandMakeup and skin essentials made for everyday confidence.
What we do for our partners.
Global Sourcing & Procurement
Direct tier-one manufacturer identification, cross-border contract negotiations, and verified supplier auditing to secure institutional pricing.
Learn more →Customs Clearance & Freight Logistics
End-to-end multimodal transport, customs compliance, and port terminal clearance across all major Pakistani ports and dry ports.
Learn more →Quality Assurance & Compliance
Strict on-site pre-shipment inspections, batch verification, and standard certifications executed before departure from the origin country.
Learn more →B2B Wholesale & National Distribution
Sustained inventory warehousing, scalable MOQs, and dependable distribution pipelines serving enterprise retailers nationwide.
Learn more →Private Labeling & Contract Manufacturing
Turnkey OEM/ODM production partnerships enabling brands to launch custom product lines with verified international manufacturers.
Learn more →Brand Incubation & Commercial Strategy
Market positioning, retail packaging engineering, and go-to-market roadmaps designed to scale imported goods and proprietary labels.
Learn more →Over 200+ successful consignments, and counting.
From direct factory floor negotiations to port terminal customs clearance, we have successfully orchestrated over 200 commercial shipments and cross-border supply contracts for leading enterprise brands and distributors across Pakistan.
From Factory to Warehouse in Five Seamless Steps.
Requirements & Scope
Define your product specifications, target volume, material standards, and benchmark landed pricing.
Sourcing & Sampling
We vet tier-one manufacturers, negotiate direct factory-gate rates, and dispatch physical samples for approval.
Production & Quality Control
Manufacturing begins under strict oversight, backed by milestone tracking and rigorous pre-shipment inspections.
Freight & Customs Clearance
Our logistics team manages multimodal ocean or air freight, port documentation, and complete customs clearance.
Last-Mile Delivery
Your verified consignment arrives safely at your regional facility, fully audited, certified, and ready for distribution.
What partners say.
Every shipment arrived on the date promised and exactly as sampled.Ahmed Raza, Retail Chain Owner
Their team explained duties and timelines clearly. No surprises at all.Sana Malik, Distributor
We have worked with Gift Point for years. The quality never slips.Bilal Hussain, Wholesale Buyer
Ready to bring your next shipment in?
Tell us what you want to import or stock. We reply within one working day.
Request a quote